Rebranding for Hunter Bell NYC
{FTD 218 - Spring 2015}
The Hunter Bell aesthetic evokes urban, yet minimal style that is versatile for an on-the-go woman. Each collection is inspired by Hunter’s personal experiences and inspirations through music, travel, art, books, street style, or family and friends. Neutrals of black, gray, tan and white are paired with cool shades of violet, warm orange tones, and shades of red. The 18-25 year old woman wearing this brand effortlessly combines California and New York style. Due to her rising fashion career, she finds leisure in shopping at smaller, locally-owned boutiques where specialty brands are sold. Being financially conscious, she also mixes mass market trend items into her wardrobe beside Hunter Bell and high end designer fashions. Her bold, yet sophisticated fashion statements also carry over into her home decor, with clothing prints being just as aesthetically pleasing if they were artwork hanging in her apartment. When not entertaining at home, she takes pleasure in traveling and good wine. However, no matter where she goes, her most essential accessories are red lips, good shoes, confidence, and poise.
Medium: Marker and color pencil
{FTD 218 - Spring 2015}
The Hunter Bell aesthetic evokes urban, yet minimal style that is versatile for an on-the-go woman. Each collection is inspired by Hunter’s personal experiences and inspirations through music, travel, art, books, street style, or family and friends. Neutrals of black, gray, tan and white are paired with cool shades of violet, warm orange tones, and shades of red. The 18-25 year old woman wearing this brand effortlessly combines California and New York style. Due to her rising fashion career, she finds leisure in shopping at smaller, locally-owned boutiques where specialty brands are sold. Being financially conscious, she also mixes mass market trend items into her wardrobe beside Hunter Bell and high end designer fashions. Her bold, yet sophisticated fashion statements also carry over into her home decor, with clothing prints being just as aesthetically pleasing if they were artwork hanging in her apartment. When not entertaining at home, she takes pleasure in traveling and good wine. However, no matter where she goes, her most essential accessories are red lips, good shoes, confidence, and poise.
Medium: Marker and color pencil
Copy from magazine
{FTD 218 - Spring 2015}
For this project, four mediums were explored including gouache, watercolor, marker, and colored pencil through rendering a magazine editorial. This allowed me to not only push my personal color knowledge, but also my personal art boundaries. essence, this project aided in understanding basic art principles such as line, shape, form, and color. Overall, I found it most interesting how each medium took on these characteristics and pushed the drawing to employ different feels.
{FTD 218 - Spring 2015}
For this project, four mediums were explored including gouache, watercolor, marker, and colored pencil through rendering a magazine editorial. This allowed me to not only push my personal color knowledge, but also my personal art boundaries. essence, this project aided in understanding basic art principles such as line, shape, form, and color. Overall, I found it most interesting how each medium took on these characteristics and pushed the drawing to employ different feels.
Confidential Character
{FTD 218 - Spring 2015}
Taking inspiration from the 1930's movie Trouble in Paradise, a collection of high-end Ready-to-Wear garments for a woman in her early 20's to late 30's was designed. Due to the two main characters in the movie being con artists and Ms. Clarot's forward feminism, a detective theme was chosen to create the idea that the target customer would be a woman attempting to define who she is, even going to the extreme of stealing someone else's identity (i.e. celebrity, socialite, etc.) until she discovers her own. Following cues from the movie's costumes, silhouettes were created to flow, but accentuate the body. Additionally, accessories from the movie were added including bejeweled accents, a fur shawl, gloves, and pearls.
Medium: Watercolor, marker, and colored pencil
{FTD 218 - Spring 2015}
Taking inspiration from the 1930's movie Trouble in Paradise, a collection of high-end Ready-to-Wear garments for a woman in her early 20's to late 30's was designed. Due to the two main characters in the movie being con artists and Ms. Clarot's forward feminism, a detective theme was chosen to create the idea that the target customer would be a woman attempting to define who she is, even going to the extreme of stealing someone else's identity (i.e. celebrity, socialite, etc.) until she discovers her own. Following cues from the movie's costumes, silhouettes were created to flow, but accentuate the body. Additionally, accessories from the movie were added including bejeweled accents, a fur shawl, gloves, and pearls.
Medium: Watercolor, marker, and colored pencil